Occasionally I like to do a round-up of some of the many great online marketing blog posts that I’ve read.

This week in particular, there were many great articles, so I thought I’d share some of them with you.

In no particular order, here are my top seven posts of the week. Read the rest of this entry »

If you’re one of the many small businesses out there struggling to make an impact on the web, you shouldn’t be afraid to go back to the drawing board.

I’ve seen individuals and companies wasting thousands of pounds on ineffective marketing and being too afraid to take a step back.

Find out the five main benefits of stopping all your online marketing so you can look at things from a fresh perspective. Read the rest of this entry »

This post is all about websites that exist to sell a service rather than a product.

I’ve seen tens of thousands of small business websites over the years and a large percentage of them have made the same mistake.

Keep reading to find out what it is and how you can fix it. Read the rest of this entry »

Spare a thought for the people who take the time to read ‘About Us’ pages.

They click on the page title hoping to find out something interesting about a company, but tend to be greeted with some wishy-washy text the site owner thought made them sound ‘professional’

Find out how to improve your ‘About Us’ page and make it strike a chord with your online visitors. Read the rest of this entry »

Working with small business owners every day, I’m often told by people they want to do all their own online marketing in order to save money.

While that may seem logical, outsourcing SEO, PPC, copywriting etc can actually save you a lot of money. Read on to find out more… Read the rest of this entry »

At the beginning of last year I made some predictions for how the online marketing landscape would change during 2011. So how accurate was I?  Read the rest of this entry »

What is a Content Management System?

A Content Management System (CMS) is software most commonly used to manage a website or blog. The purpose of a CMS is to remove the need for hand coding when updating content on web pages or blog posts. Read the rest of this entry »

Whether you’re looking to learn social media, copywriting, SEO or PPC there are lots of online courses either run by individuals or organisations to suit your needs. However, before you sign up, there are important questions you should ask. Read the rest of this entry »

Whether you’ve decided to give your product its own website or not, you’ve got to get the word out about it.

You should already have a head-start by having gone through this process with your core business, but you will have to sell your product as if it were an entirely separate venture. Read the rest of this entry »

You already have a successful website selling your services, but now you want to sell your product (e.g. e-book, online training course). Do you build a separate website, or just bolt it onto your existing site?

Here we look at the pros and cons of building a new site. Read the rest of this entry »