If you’ve got your website into the top position on the search engines for your chosen keywords/phrases, the worst thing you can do is sit back and congratulate yourself.
Find out why you should never stop promoting your business online by reading on below now. Read the rest of this entry »
Outsourcing your online marketing activities can be a great way to save time when starting a small business. Read on below to find out some of the main pros and cons of outsourcing various aspects of your small business online marketing. Read the rest of this entry »
2010 was a roller coaster ride for many small businesses online. While some were given a much needed boost by the changes to Google Places listings, others saw PPC costs rise to a level that was no longer sustainable.
So what does 2011 hold for online SMEs? While there’s no way of knowing for sure just yet, it’s not going to stop me making some predictions. Read the rest of this entry »
If you’re a small business owner and want to increase your company’s profile online then banner advertising on websites is one way of doing this.
It pays to take a considered approach to banner advertising though and below you’ll find 5 useful questions to ask before you part with your money. Read the rest of this entry »
Choosing a domain name for your small business website needs careful consideration; below you’ll find five key points you should bear in mind. Read the rest of this entry »
At the planning stage of many small businesses the task of researching the likely target market is often not done properly or overlooked completely.
We’ve compiled 10 tips below to help you identify your target market and ensure your business is aimed at the right people; Read the rest of this entry »
Our top 10 online press release tips are for businesses that have never explored the use of online press releases before.
A good press release can deliver SEO benefits as well as reaching a much wider audience and driving more traffic to your website. Read the rest of this entry »
Being able to measure your return on investment from online marketing activities is critical for any business in order not to waste time and money.
We’ve focused on 4 of the key areas of online marketing below and explained how you can measure your ROI for each; Read the rest of this entry »
When you’re running a small business every penny can be a prisoner, which is why it’s critical that you spend your marketing budget wisely.
Below you’ll find 5 useful tips on how to make the most of your online marketing budget; Read the rest of this entry »
If you’re having a new website designed for your small business then before you write the copy, you should carry out keyword research to identify what words and phrases you want your site to rank for online. Read the rest of this entry »
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