With so many social media channels available to business owners today, it’s easier than ever before to harm your online reputation.
Just one misplaced tweet or online forum rant can undo a lot of good work. So, if you have inadvertently damaged your reputation online, how do you go about fixing it? Read the rest of this entry »
Managing what people are saying about you and your business online is often a case of fire-fighting.
Things such as responding to tweets from customers, responding to blog posts, or checking your Google Local listing for recent customer reviews are all necessary from time to time, but what about being proactive?
In the rest of this article I’ll look at five tactics you can use to positively impact your online reputation. Read the rest of this entry »
When we think of brands, we usually associate the term with businesses. However, with the rise of social media and the public nature of the internet, the opportunity to conduct some personal branding has arisen. Read the rest of this entry »
If you work online in any way, you will have built up some sort of online reputation. Maintaining some degree of control over it is desirable to say the least. This requires three core skills. Read the rest of this entry »
No matter how good your business, someone is going to bad mouth it online at some point. Whether they’re just a troll, or they have a point, sometimes it’s difficult to know how to respond. Read the rest of this entry »
Google has recently launched a new feature called “Me on the Web”.
You won’t find this on the main search results pages, but it’s a useful little tool nonetheless.
Read on to get the low-down on this new Google feature and how to use it to your advantage. Read the rest of this entry »
Take Control of Your Online Reputation
Creating a free Google Profile is one way to help shape what people see about you online when they type your name into Google.
When you want to take control of your online reputation, populating the search engine results pages (SERPs) with personal information you’re able to take charge of has many benefits.
Read on to find out a bit more about Google Profiles and what information you can include. Read the rest of this entry »
Discover What the Web’s Saying About You
When was the last time you Googled your own name or your business name?
Why does it matter? Well, it matters because there are millions of blogs, review sites and people on forums and Twitter all talking about businesses they’ve dealt with.
More and more people seem to be turning to the web to air their complaints, and these complaints may be getting picked up by Google and other search engines.
Imagine typing your company name into Google and finding a scathing review in position one – think of the damage that could do to your reputation. Read the rest of this entry »
How User Generated Content can Affect Your Business
Whether you actively encourage customer reviews on your own website or have customers commenting on your products or services on third part sites, user generated content has a number of pros and cons.
Keep reading to discover the good, the bad and the ugly of user generated content. Read the rest of this entry »
Follow our top 10 reputation management tips to ensure you deal with any negative online press about you as an individual or your business. Read the rest of this entry »
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