I speak to a lot of small business owners who use Google Adwords to promote their products and services. A common problem that arises is people don’t really know how well their Adwords campaigns are performing.

Keep reading to discover why it pays to link your Adwords account to your Analytics. Read the rest of this entry »

Venturing into the world of Google Adwords when you don’t have much knowledge can prove to be an expensive mistake.

I’ve reviewed hundreds of Google Adwords campaigns set up by small business owners and in this article I’ll share six of the worst mistakes you can make. Read the rest of this entry »

How a Deliberate Typo Can be Good for Pay per Click

Usually when you’re trying to sell a product or service online I’d recommend you get someone to check the spelling on your website.

However, when it comes to some Pay per Click (PPC) campaigns, a typo can actually work in your favour. Read the rest of this entry »

Every year millions of pounds and dollars are spent on pay per click advertising (PPC) with great results. However, many small business owners I speak to still say “it’s a waste of money”.

This method of advertising won’t work for every website, but there are a number of common issues that mean it doesn’t work well for sites it should. Keep reading to discover what these are: Read the rest of this entry »

Given the title of this article, I don’t think it needs much of an introduction.

There are always ways to improve the performance of your Google Adwords campaigns. You may already be doing some of these things, but hopefully there’s a useful tip or two (at least) in there you didn’t already know about. Read the rest of this entry »

If you’re using pay per click advertising to drive traffic to your website, you should be testing different versions of your adverts.

Read on to find out why this is so important. Read the rest of this entry »

Running a PPC campaign can be a very time consuming business, particularly if you pay attention to the kind of effective segmentation necessary for good quality scores and click through rates.

Thankfully, Google provides a relatively little known tool that speeds up the organisation of your AdWords: the Google AdWords Editor. Read the rest of this entry »

Bidding on your competitors’ names in your PPC campaign seems like an obvious thing to do, but if you’re wondering whether it really is as good an idea as you think it is – you’re not alone.

Ultimately it’s up to you, but here are some issues worth considering. Read the rest of this entry »

What is it?

When you create a new advert in Google AdWords, Google will assign it a quality score. Essentially this is Google’s assessment of how relevant your advert is to the keyword you’re bidding on. Read the rest of this entry »

A proper understanding of the four main keyword matching types is essential to running an effective PPC campaign, but their meaning is not immediately obvious.

For those just starting out, here is my beginner’s guide. Read the rest of this entry »