Given the title of this article, I don’t think it needs much of an introduction.
There are always ways to improve the performance of your Google Adwords campaigns. You may already be doing some of these things, but hopefully there’s a useful tip or two (at least) in there you didn’t already know about. Read the rest of this entry »
If you’re using pay per click advertising to drive traffic to your website, you should be testing different versions of your adverts.
Read on to find out why this is so important. Read the rest of this entry »
Running a PPC campaign can be a very time consuming business, particularly if you pay attention to the kind of effective segmentation necessary for good quality scores and click through rates.
Thankfully, Google provides a relatively little known tool that speeds up the organisation of your AdWords: the Google AdWords Editor. Read the rest of this entry »
Bidding on your competitors’ names in your PPC campaign seems like an obvious thing to do, but if you’re wondering whether it really is as good an idea as you think it is – you’re not alone.
Ultimately it’s up to you, but here are some issues worth considering. Read the rest of this entry »
What is it?
When you create a new advert in Google AdWords, Google will assign it a quality score. Essentially this is Google’s assessment of how relevant your advert is to the keyword you’re bidding on. Read the rest of this entry »
A proper understanding of the four main keyword matching types is essential to running an effective PPC campaign, but their meaning is not immediately obvious.
For those just starting out, here is my beginner’s guide. Read the rest of this entry »
To unlock the full potential of PPC advertising, businesses need to create landing pages that correspond with their ad campaigns, rather than simply point users to their homepage. Here we take a brief look at why, before explaining how to do it. Read the rest of this entry »
Pay per Click advertising (PPC) can work well for lots of businesses.
There was a time when many small business owners used PPC as a way of getting visibility on page one of the search engine results once their website had just launched.
If you’re still paying for PPC advertising each month for local search terms e.g. window cleaners Manchester you could be throwing money down the drain.
Read on below to discover some alternatives to PPC that may work out better for your business. Read the rest of this entry »
If you’ve tried running your own pay per click (PPC) campaigns without success, or you don’t have time to manage them yourself, you may decide a dedicated PPC agency is your best option.
Below you’ll find my list of 10 questions you should ask a potential PPC agency before agreeing to go ahead and hire them. Read the rest of this entry »
There’s an art to writing a great pay per click advert.
Whether you’ve had little success with PPC before or are looking to use it for the first time, read through our guide to writing PPC adverts below for some useful advice. Read the rest of this entry »
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