The latest major Google update was announced earlier this month, and as always, it raises a number of questions for SEOs about current working practices.
So what’s changed? And how will it affect your SEO? Read the rest of this entry »
Keeping up a regular, well kept blog is one of the best ways to generate traffic to your website. Although there are some great blog platforms out there that require very little technical knowledge, there are the occasional things that need some attention. Your URLs are one of them. Read the rest of this entry »
Now that almost every mobile phone is internet enabled, it’s important to consider every aspect of the mobile online experience. So how do you make sure your site is performing as well as it can in the mobile SERPs? Read the rest of this entry »
SEO depends on Google as much as it’s opposed to it. For every new SEO technique, there is an eventual algorithm update to stamp it out. As such, many of the tricks that used to work in the early days are now at best ineffective, and at worst will get you penalised. Read the rest of this entry »
Pick the Low Hanging Fruit
Long tail keywords are terms related to your business that are ‘off the beaten track’. These keywords may only get a small amount of traffic each, but because they have less competition they are easier to rank for than popular keywords and can provide higher conversion rates.
Below are three ways you can identify long tail keywords for your company website. Read the rest of this entry »
Many small business owners choose to do their own search engine optimisation (SEO). Read on below to discover six of the most common mistakes people make… Read the rest of this entry »
Each of your website pages should have a meta description. These two lines of text can appear in the search engine results under your meta title and should be used to encourage people to click through to your site.
Read on below and discover how to write great meta descriptions for your own website. Read the rest of this entry »
Each of your web pages should have a unique meta title.
The meta title appears in the browser window as well as the heading for your search engine results so it’s important to get right.
Read our do’s and don’ts for writing your meta titles below.
If you’re new to SEO you may not be aware of some of the ranking factors used by Google to rate your site. Having fresh content and relevant, high quality incoming links are two of the most well known ranking factors, but here are another five that may just surprise you. Read the rest of this entry »
With so much information available about SEO, we decided to condense it all for you in the form of our top 10 SEO tips which we hope you’ll find useful for your promoting your small business online. Read the rest of this entry »
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