I was working with an online start-up company earlier in the year and came up against a brick wall when it came to convincing them to launch their new website.
The result is they still haven’t ‘gone live’ and have missed out on months of potential sales. In this article I’ll look at when you should look to launch online. Read the rest of this entry »
What is article spinning and why should you avoid it?
This article will answer both these questions and make sure you don’t fall into a common SEO trap. Read the rest of this entry »
First of all, if you don’t already have a LinkedIn profile – set one up today and use the tips in this article to help you.
If you do have a profile already, you will still benefit from reading this post to see where yours could be improved. Read the rest of this entry »
If you’re running an ecommerce site, one great way to get incoming links is through product reviews.
In this article I’ll reveal a useful tip to get product reviews and good backlinks to your website. Read the rest of this entry »
If you’ve just started out in business, a press release can be a good way to get some exposure in the early days.
Unfortunately, many small business owners don’t make the most of press releases, either by not doing one at all or going about it in the wrong way. Read the rest of this entry »
Email marketing is a great way to promote a product or service without spending a fortune. Of course, you need a list of email addresses to send your newsletter or special offers to.
In this article I’ll discuss many of the pros and cons of buying email marketing lists from a third party. Read the rest of this entry »
I think every small business should have a blog, but sometimes just posting to it in an ad-hoc fashion won’t cut the mustard.
In this rest of this post I’ll look at three reasons why a long-term blogging strategy is better than making it up as you go along. Read the rest of this entry »
When you’re at the early stages of planning your new business, the colours you choose to use in your branding and on your website is an important decision.
In this article I’ll give some useful pointers on what colours to use and what to avoid when it comes to web design. Read the rest of this entry »
There’s no magic wand when it comes to marketing your business online.
A lot of small business owners I work with get excited about the potential benefits of being on Facebook, but find later that the reality didn’t match their expectations.
In the course of my work helping small business owners with their online marketing, I’m often asked if I provide SEO packages.
As a rule, I never offer pre-packaged bundles, and in this blog post I’ll explain why SEO packages aren’t the best value for money. Read the rest of this entry »
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