Just do it. Think different. Two very simple calls to action from two very powerful brands: Nike and Apple. What does your brand say to your customers? Does it inspire them to take action? Do you even have a brand? You should and here’s why. Read the rest of this entry »

There’s so much information around on how to run and improve businesses and websites, but one thing often gets overlooked.

Discover an incredible resource you can learn from each and every day. Read the rest of this entry »

I speak to a lot of small business owners who use Google Adwords to promote their products and services. A common problem that arises is people don’t really know how well their Adwords campaigns are performing.

Keep reading to discover why it pays to link your Adwords account to your Analytics. Read the rest of this entry »

I’m not from a design background myself, but I do understand and appreciate the value of good web design, especially when it comes to creating trust.

First impressions count. Read the rest of this entry »

If you’re a small business owner looking to do your own SEO, there are a few things you need to know before you start.

In this article I’ll explain why SEO is not for the lazy. Read the rest of this entry »

One of the first questions I ask small business owners when I work with them is “what does your business stand for?”

Very few people are able to give me a proper answer to this question. Without meaning to sound harsh – if you don’t know what your business stands for, how can you communicate effectively with your target market? Read the rest of this entry »

There are various platforms that allow you to schedule tweets in advance. In this article I’ll take a look at the pros and cons of doing this and how it can affect your business. Read the rest of this entry »

I was working with a client last month who ran a fairly successful online farm shop selling different types of meat.

There were a few fundamental things wrong with their online marketing which I was able to identify and help them improve on. Read the rest of this entry »

When small business owners write their own website text, the result is often dry and uninspiring.

I totally understand that budgets don’t always allow for a professional copywriter to be used. Whether you already have a website with text you’ve written yourself or are about to launch a new site, find out how to tap into people’s senses and get an emotional response. Read the rest of this entry »

There are more places than ever before for your company to post online. Whether it’s through your own blog, guest blogs, or social media platforms, the list is almost endless.

With this in mind, it’s important to have a plan in place so your company is being portrayed consistently. Read the rest of this entry »