You’ve probably heard by now that Google has decided to shut down its RSS reader later this year. The reaction has been a mixture of shock, dismay and even anger in many quarters.

In this article I’ll take a look at what business lessons can be learned from the demise of Google Reader. Read the rest of this entry »

The term ‘evergreen content’ is used to describe content that stands the test of time. For example, an article such as “10 Business Blogging Tips” is likely to still be relevant even a few years after it’s been written.

If you focus purely on current newsworthy topics for your blog, you’ll get good traffic spikes but then the interest will soon fade away. Read the rest of this entry »

Blogging isn’t anything new, but it still surprises me to see many blogs starting off on completely the wrong foot.

If you’re thinking of launching a business blog, don’t take these three well-worn paths to killing your blog off before it’s even really started. Read the rest of this entry »

If you’ve got a business website and are serious about making it rank better in the search engines, you need access to reliable data.

I’d like to introduce you to SEOmoz Pro and give you 10 good reasons to take their free 30 day trial. Read the rest of this entry »

If you’ve heard the term ‘duplicate content’ being mentioned in terms of SEO but don’t fully understand it, this article is for you.

I’ll look at some of the most common ways duplicate common can become an issue and how you can avoid these having an impact on your SEO. Read the rest of this entry »

Regular blogging is a great way to get people to your website and it can also help with your search engine rankings when done properly.

However, people can overstep the mark when it comes to blogging frequency and I’ve listed five reasons below as to why this isn’t a good idea. Read the rest of this entry »

If your website has been around in its current format for a while, you may decide it’s time to redesign it.

One of the things that can often be forgotten about during the process is SEO. Whether it’s the web design agency not having the knowledge required or the business owner not doing their research first, a redesign can be a disaster in terms of SEO. Find out what you have to focus on. Read the rest of this entry »

The third and final round-up of the best blog posts I’ve read this week is all about SEO.

There are dozens of great SEO blogs out there I like to keep an eye on and it wasn’t easy to just select six. I’ve tried to ensure these cover a good variety of topics. Happy reading! Read the rest of this entry »

In my second round-up of great online marketing blog posts this week I’m focusing on social media.

Take your pick from the half dozen below to learn something useful about Facebook, Google+ or Twitter. Read the rest of this entry »

I love reading blog posts about all aspects of online marketing. This week I thought it would be a good idea for me to share some of the best posts I’ve read on various topics.

Today I’m going to focus on copywriting. If you want to write your own online content, this round-up of copywriting blog posts is essential reading. Read the rest of this entry »