Many of the small business owners I work with have barely looked at Google Analytics in the months leading up to me speaking with them.

In this article I’ll take a look at a feature you may not have heard of or used before; Google Analytics in real-time. Read the rest of this entry »

If you’ve been reading any popular online marketing blogs in the last week, the chances are you’ll have come across the story of Interflora being penalised by Google.

In this article, I’ll give my own opinion on this as well as a few tips on how to avoid something similar happening to your own website. Read the rest of this entry »

Last week I was surprised to read so many blog articles that lured me in with a misleading headline and failed to deliver.

I’d never really noticed it on this scale before and it got me thinking about the reasons why people do it and how it could affect their business. Read the rest of this entry »

There’s been a huge buzz about content marketing for some time now and already this year I’ve dozens of blog posts about it.

Keep reading to find out what content marketing is and its one big problem… Read the rest of this entry »

If you’ve got a local business it’s only natural to want to appear in the map listings when someone searches for a relevant keyword followed by your location.

As with any form of optimisation, there is the right way and a wrong way to go about improving your listing. In this article I’ll talk about five tactics you should avoid at all costs. Read the rest of this entry »

I’m a little behind the launch (just a little) with this article, but I know there are still many people out there who haven’t heard of Vine.

In this article I’ll provide some more information on Twitter’s new foray into online video. Read the rest of this entry »

Social media is the juggernaut that’s showing no signs of stopping. One of the things I’m always banging on about to my small business clients is to display their social media links in as many places as possible.

In this article you’ll find a total of 21 places to display links to your social media accounts. Read the rest of this entry »

With Valentine’s Day not too far away, I thought it was appropriate to discuss how to make customers fall in love with your business.

Smitten customers are every company’s dream because they generally tell everyone they know about how good you are.

Keep reading to discover five simple tips to put a spring in the step of your customers. Read the rest of this entry »

Once upon a time, link building was easy. Then Google got even smarter and changed everything.

One of the most common ways to get easy links was by having footer text on your website or your client’s websites (for example if you’re a web designer).

Keep reading to discover why it’s time to fix those footer links. Read the rest of this entry »

A pop-up is a box containing an advert, message, sign-up form, link to a survey or anything else that suddenly appears when browsing a web page.

Pop-ups often get a bad press but they can be used to good effect. In this article I’ll delve deeper into the pros and cons of using pop-ups on your website. Read the rest of this entry »