Unique Product Descriptions

How to Drive Sales on Your E-Commerce Website There are many good reasons to have unique product descriptions on your e-commerce website. Read on below to find out how making an investment in your product descriptions will benefit your online sales. Improve your search engine rankings By writing unique product descriptions you can increase the … Read more

Common Small Business SEO Mistakes

Online pitfalls you need to avoid Many small business owners choose to do their own search engine optimisation (SEO). Read on below to discover six of the most common mistakes people make Choosing the wrong keywords Selecting the right keywords to optimise your website for is a critical step. If you choose keywords and phrases … Read more

How to Write Meta Titles

Meta Titles – The Do’s and Don’ts Each of your web pages should have a unique meta title. The meta title appears in the browser window as well as the heading for your search engine results so it’s important to get right. Read our do’s and don’ts for writing your meta titles below. DO Include … Read more

How To Alienate Your Readers Online

There are a number of ways you can alienate your target market through the way you display the text on your website. Read on below to discover five common mistakes made by small businesses when trying to communicate with their customers online. The text size is too small You may think it’s a good idea … Read more

Hiring a Copywriter 10 Questions to Ask

When you’re thinking of hiring a copywriter to write your website content or regular articles, do you know what to look for? We’ve put together 10 questions below that you should ask to make sure you get the right copywriter for your business. Do you have any SEO knowledge? When you’re hiring a copywriter to … Read more

Online Reputation Management for Beginners

The aim of this beginner’s guide to online reputation management is to give small businesses an insight into what it is and how important it could be. What is online reputation management? As the name suggests online reputation management involves looking after your individual and company’s reputation online. Basically, it’s managing search engine results that … Read more

Google Adwords Call Metrics

Adwords Call Metrics – What You Need to Know At the time of writing, Google Adwords Call Metrics is being tested in the U.S. It’s an exciting development that will help small business owners measure their Adwords ROI more effectively. So what is Google Adwords Call Metrics? Put simply, Google Adwords Call Metrics will allow … Read more

Keyword Research Tips Our Top 10

If you’re having a new website designed for your small business then before you write the copy, you should carry out keyword research to identify what words and phrases you want your site to rank for online. The 10 tips below look at keyword research from an SEO point of view, keyword research for Pay … Read more

Online Reputation Management Tips Top 10

Online Reputation Management Tips – Our Top 10 Follow our top 10 reputation management tips to ensure you deal with any negative online press about you as an individual or your business. Use automated tools Google offer a free service called Google Alerts which lets you enter specific words and phrases that you want to … Read more

How To Market Your Business Online for Free

Everyone likes to get something for free and when it comes to marketing your business online without spending a penny, we hope you’ll find the 10 suggestions below useful; Get a Google Places listing Depending on your area and industry a Google Places listing could propel you to the top of the search engine results … Read more